Aria

A branding project for a conceptual techno festival that merges Baroque aesthetics with contemporary rave culture. The concept reimagines the visual language, ornamentation, and musical atmosphere of the Baroque period within the context of a modern electronic music event. As part of the project, I designed the festival’s logo and developed its visual identity. I also created a promotional video entirely generated using AI tools, along with a digital poster produced through AI-based image generation. The project explores the dialogue between historical artistic heritage and modern digital culture, translating classical drama and ornamentation into a bold, contemporary visual experience.